Ignoring Customer Comments: A Disturbing Trend
One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t...
View ArticleFive Reasons to NEVER Design a Survey without a Comment Field
Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do...
View ArticleTop 2017 New Year’s Resolutions Text Analyzed (In Their Own Words)
Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of...
View ArticleWhat Americans Really Think about Trump’s Immigration Ban and Why
Text Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued his controversial immigration order, and the ban...
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